Here is the chit-chat with Platform Magazine on our journey, process and more.
What led you towards design and the label?
After multiple college projects, one job, and zero satisfaction with the fashion industry together, me (Himanshi) and Mahima knew it was time for some experimentation. As a designer, I previously thought design ideas should be primarily influenced by visual cues in order to be legitimate, and I think that was drummed in during design school. I’ve recently let go of that because it never felt right when I tried to force it. I can accept that it’s not laziness, it’s just my way. And I’m glad I can finally articulate it. The muse mostly is nature and the way it works. In terms of work, sometimes it takes the shape of a garment, sometimes it's a system for circularity that fires up hope, sometimes it's a cleanse to make way for something later. We both own another brand, Whakatō, that creates garments from alternative plant textiles. But then the thought of creating something new (however consciously) is a very small speck of dust in the sustainability universe. So we also wanted to do something that took care of what already exists. Hence, Mee.mi.
Take us through your creative process.
We go visit the local tailors in and around Dharamshala, Himachal Pradesh. These tailors usually have stacks of leftover fabrics that we buy out at minimal prices. This monetary motivation helps avoid the burning and discarding of these fabrics. Later we segregate these fabrics on the basis of size, material, weight, and colours. The bigger pieces are used for panelling, crocheting, embroidering, the medium ones go for patching, and the smaller ones go into quilting, filling toys, making accessories. Since each fabric is limited in quantity and unique in its leftover shape, our designs are mostly one-of-a-kind.
What should the fashion of now look like?
I feel there is a general theme for the coming year(s) — embracing your own style. The trends are all fun to participate in, sure, but only if you can make them your own. I think people are getting more comfortable with pushing the boundaries and fashion is only getting more creative in terms of self-expression. Our notion of authenticity in the digital world is changing too. It's less about curation and more about connection.
Finally, what's keeping you busy at the moment?
Mee.mi's humongous plushies, and a few upcoming exhibitions.